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Global Optima

Run a business without running a team

An AI COO built for cross-border sellers. It doesn't wait for your instructions — it tells you what to do, then does it.

The problem

More stores means more headcount

A seller runs several platforms and dozens of storefronts at once. Products to source, prices to track, creatives to ship, ads to place, customers to answer. Every new store adds people. Growth is capped by hiring.

What it does

Decide, execute, evolve

Decide

It continuously scans your stores and your competitive landscape, surfaces what's wrong, and proposes something you can act on — without being asked.

Execute

Once approved, changes land in the store: repricing, listings, creatives, campaigns, replies. End to end, with nothing for you to carry between tools.

Evolve

Every decision you make becomes part of how it understands your business. The longer you use it, the better it knows your category, your pace, your limits.

In production

What it does on an ordinary day

The system runs in production for paying merchants, against real storefronts, real orders and real ad budgets. Below is the kind of judgement it raises on its own.

  • Three live listings have primary images that miss the destination market's labelling rules; compliant versions are ready for review

  • A competitor in the same category cut prices in the last 24 hours; here is a matching range with the margin impact

  • One product's add-to-cart rate beats the store average while conversion lags — the problem is the detail page, not traffic

  • Cost per conversion on one campaign has risen three days running; a pause-and-replace plan is drafted

  • A supplier quoted above the last purchase price; alternatives are compared with switching costs attached

Illustrative of the system's output. Not data from any individual customer.

Capabilities

36 commerce skills, ready to use

Covering the full chain from supply to sale. None of these are prompt templates — each one operates the platform directly.

Supply
Sourcing · Supplier vetting · Procurement · Inventory · Logistics
Listing
Product data · Pricing · SEO · Storefront · Themes · Checkout
Growth
Competitive analysis · Copy · Social · Ad creative · Influencer · A/B testing · Promotions
Operations
Support · Email · Translation · Analytics · Financial modelling · Compliance · Brand strategy

500+ platform integrations · running 24/7

Why us

Not AI bolted onto old workflows

Most tools put AI next to the interface you already had — you are still the one deciding and clicking. We rebuilt the stack underneath: model routing, perception, cognition and memory, tool execution, safety controls, and multi-agent coordination. That is what lets the system carry a task from judgement all the way to done.

Founding team from the Hong Kong University of Science and Technology.

  1. 6Multi-agent coordination
  2. 5Safety and alignment
  3. 4Orchestration
  4. 3Action and tools
  5. 2Cognition and memory
  6. 1Perception
  7. 0Model routing

Results

What has already happened

1,000+

storefront network

Serving the store network of a leading cross-border operator

24 days

from zero to steady orders

Measured ramp for a first-time seller working with the system

24/7

always running

No shifts, no days off, no missed anomalies

Want to see what it does with your stores?

Leave your details and we'll put together a demo against your actual categories and platforms.