AI COO
Chief operating officerHolds the whole picture, schedules the work, watches for anomalies.
An AI operating system for cross-border commerce
The next generation of commerce is run by AI.
Optima is making it real — starting with your store.
Optima watches your storefronts on Amazon, TikTok Shop, Temu, SHEIN and Shopify. It picks out what needs your call, has the plan ready, and carries it out once you tap.
Briefing
Today · 09:00Revenue today$1,712↑ 8%
Orders47↑ 12%
Margin32%↓ 2%
Competitor cut prices 15%
Recommendation: run a timed promo on 3 overlapping SKUs
Price gap +$3.90 · Est. conversion impact -8%
See analysisAccept
Optima COO
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Platforms Connected
Amazon · TikTok Shop · Temu · SHEIN · Shopify · Custom Storefronts
500+ direct ERP & catalog integrationsChronology of Intervention
You make the call.
While you sleep it reviews the data, investigates key changes, and writes the plan. By the time you sit down, the decisions are ready for your approval.
Interventions throughout the day
Sensitive actions stay behind your approval10:45
EU packaging rules updated
Compliant localised labels ready to upload
13:08
Stock buffer below three days of demand
Replenishment order drafted to the primary supplier
Decide
Execute
Evolve
Learning feeds back
The team you get
One operator, a full bench.
Every role cross-border commerce asks for has a counterpart inside Optima. You make the calls; they do the work.
AI Sourcer
Product developmentThe full path from market insight through to supplier contact.
AI Operator
Store operationsBulk listing across platforms and storefronts — runs overnight, ready by morning.
AI Designer
Visual designOne product photo becomes white-background, lifestyle and on-model shots.
AI Editor
Editing and shootingA promo video straight from product photos, or an auto-cut from your own footage.
AI Media buyer
Paid acquisitionBid guidance, creative selection, spend in plain view.
AI Buyer
Sourcing & purchasingFind goods and compare suppliers in a single pass.
AI Partnerships
Creator BDOutreach at volume, replies, sample tracking — the whole collaboration end to end.
More stores. One person makes the calls.
Listing, inventory, media buying, pricing — the work that grows with the number of storefronts is picked up by the system and run in parallel. One thing is left for you: the call.
Traditional
More stores, more staff.
Optima
More stores. You decide.
AI COO
Customer evidence
~$500K
August GMV
Four months. From $0 to ~$500K in August GMV.
A TikTok team operating in Europe and North America, with nearly 20 stores across six TikTok markets.
Connected to Optima in late April.
$0
Late April~$200K
June~$500K
AugustParallel Execution Runtime
From approval to multi-store dispatch in seconds.
Accept one item and it becomes a background task immediately. It goes through the platforms' own APIs, rate limits are auditable, and every step leaves a record you can reconcile.
- Idempotent platform dispatch
- Validation with automatic rollback
- Cryptographic action audit logs
Active Task Queue
Flash Promo Pricing Update (3 SKUs)
RUNNING · 00:14s
EU Packaging Compliance Meta Patch
Done
Supplier Replenishment Purchase Order #8491
Queued
Mineral sunscreen sticks · Weekly demand
Organizational Memory
Research on its own, aimed straight at margin.
Optima follows market shifts and category movement on its own initiative, and writes you a brief with the next move already worked out.
Evolve
What happened goes straight back into that store's own knowledge. A play that worked in Germany becomes the starting point in Japan, and each week takes less effort than the last.
Engineering
Every part of the business, one engine.
Agentic OS is what Optima runs on. It stays on, finds the work itself, breaks a decision into steps that can be carried out and, once you approve, sends them to each platform. All four business domains share one engine, with coverage that keeps expanding.
Supply & Inventory
Listing & Catalog
Growth & Advertising
Operations & Finance
Agentic OS
Always on
On 24/7, patrolling and scheduling itself.
Self-evolving
Every run goes into the knowledge base; anything that runs well hardens into a reusable script.
Execution
500+ direct ERP & catalog integrations
Human in the loop
Least privilege by default. Anything consequential waits for your approval.
Research
Incubated at HKUST's iSING Lab.
Two tracks run in parallel: the product in live cross-border operations, the research at the frontier.
Optima-Bench
Building our own standard for measuring commerce operations. Turning sourcing, pricing, advertising and fulfilment decisions into questions that can be scored — measuring well is what makes it clear where to improve.
Self-evolving Agent
The agent absorbs, codifies and distils reusable skills out of every real operation, and files them into each store's own knowledge base. The longer it runs, the closer its judgement fits that store.
Post-training
Starting from open-weight models and post-training on operational decisions that carry real business outcomes, to make judgement about commerce operations our own.
Enterprise Deployment
Start with your store.
Bring your storefronts and categories; we will build a demo that runs on your own data.